Branding
Photography &
Creative Direction
WELCOME TO PORTRAIT BOSS & CO
Where exceptional
brands come alive
I’m Caroline - founder of Portrait Boss & CO, photographer, creative director and educator. With over 22 years of industry experience, I’ve worked with global SMEs’, entrepreneurs and senior executives, helping them to breathe life into their brands.
I provide strategic brand consulting and creative direction that allows my clients to show up consistently, confidently and with clarity, positioning them as innovators and thought leaders in their field.
I drill down into the WHY of each brand so I can create a library of images that enable my clients to SHOW their audience WHO they are, WHAT they do and
HOW they do it.
I collaborate with a team of talented brand and product photographers, videographers, and stylists. Together, our mission is to empower individuals and businesses by revealing their beauty, value, and potential, while crafting authentic visual narratives.
Personal Brand Photography
For entrepreneurs, coaches, and creatives eager to elevate their personal brand, draw in high-value clients, and establish themselves as influential leaders in their niche.
Product Photography
Elevate your brand with captivating product and advertising photography tailored for beauty, cosmetic, wellness, and lifestyle brands aiming to boost online sales and make a compelling pitch to retailers. Capture the essence of your products and stand out in the market with our creative imaging solutions.
Brand Strategy
Portrait Boss & CO is a full-service brand studio anchored in strategy and propelled by tangible results. Specialising in advanced brand strategy, meticulous brand development, captivating brand photography, and dynamic social media marketing. It’s the 360-degree experience we’ve all been anticipating.
WHERE BRANDS BECOME ICONIC
In partnership with some of industries finest, we have established a trailblazing branding studio where strategy meets success. Our strength? Cutting-edge brand development and nuanced personal branding.
From start-ups taking their first steps to industry giants looking for a refresh, Portrait Boss & CO is your compass in the branding odyssey.
We fuse artistry with strategy, and intuition with market insights, sculpting brands that not only resonate but also captivate.
Tell your brand story through authentic, editorial-style photography.
Your brand is more than your logo, your products or your service.
YOUR BRAND IS AN EXPERIENCE
It should immerse your audience within your story and include them on your journey.
Working together we can create a compelling visual narrative that truly reflects the essence and personality of your brand helping you connect with your audience across all your marketing touch points
Not just the PORTRAIT BOSS, but the PORTRAIT QUEEN! Caroline has an amazing talent and eye and I had the most amazing day on set. I felt so comfortable (and fabulous!) Thank you for all the detailed prep work we went through to ensure the day went as well as it did: I now have a versatile set of photos that I will be proud to use across the board.
KATE O'MOORE, MAKER
JOURNAL
The Portrait Boss Blog
Years of teaching brand strategy, photography and design have culminated in this blog. Knowledge is power people!
CLIENT TESTIMONIAL
“I cannot recommend Caroline enough, what an experience! Doing a brand photo shoot is way out of my comfort zone, but Caroline made it so easy, accessible and SO MUCH FUN!”
Caroline transformed our vision into stunning shots and totally nailed capturing my brand story and personality. As an impact-driven business, this is everything to me. I could not be happier with the results. Beautiful brand photography helps you stand out from the crowd online. Now I have a library of images that will bring my social media and website to life. I’m still buzzing from the experience of working with Caroline. The whole process was seamless and utterly professional - Caroline is a superstar!
CLAIRE CONNELL, THE CONSCIOUS MARKETER