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10 Questions with Personal Branding Expert, Caroline Murray. Your Ultimate Guide for 2023




WHAT'S THE DIFFERENCE BETWEEN PERSONAL BRANDING PHOTOGRAPHY AND A HEADSHOT?

Personal branding images are created for business owners and entrepreneurs to use within all their marketing, both online and offline and typically include images of props and products. Personal branding photography takes headshot photography to a completly different level and introducing another layer of storytelling and messaging. A headshot is simply that, an image of your head that tells your audience very little about you, or your business!


WHO NEEDS PERSONAL BRANDING?

Everyone! Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.


​WHY DO I NEED MULTIPLE IMAGES?

Multiple images enable you to connect with your audience on multiple platforms, helping you to create thousands of impressions and building trust with your audience wherever they are.


I ONLY NEED A COUPLE PHOTOS RIGHT NOW UNTIL I GET MY BUSINESS MORE ESTABLISHED. IS THIS POSSIBLE OR WHAT DO YOU SUGGEST?

​If that is all you require right now, no problem at all, we can do that for you! During the consultation, prior to your shoot, most clients discover they’ll in fact require more than one image to reach their goals. Importantly, you only choose how many images you’d like to purchase, after you see them. YOU ONLY BUY WHAT YOU LOVE!


WHERE CAN I USE THESE IMAGES?

Wherever your brand has an audience: your website which can include the About Page, Contact Page, Email Newsletter, Blog. Social Media: LinkedIn, Facebook, Twitter, Instagram, You tube. The objective is to create diversity and capture a side of your brands personality that will resonate with your audience in all these locations. We discuss this at length at the Complimentary Consultation. We work together to make sure we capture images that you can actually use, photos you feel proud of, and most of all, photos that attract your ideal client.

I HAVE NO IDEA HOW I WANT TO LOOK, OR HOW I WANT MY BRAND TO LOOK. CAN YOU HELP ME WITH THIS?

​Absolutely! I have a BA (Hons) degree in Visual Communications (Graphic Design) and have been teaching both photography and design for many years at Ballyfermot College of Further Education in Dublin. This has unequivocally informed the basis for my own visual practice: working with people, helping them to effectively and creatively communicate their vision, is what I'm good at. We’ll go through a series of easy questions and exercises to clarify and streamline your personal branding look, style and and message.

HOW LONG DOES A PERSONAL BRANDING PHOTO SHOOT LAST?

Your personal branding session includes professional hair, make-up and the photo shoot. Combined this usually lasts 3-4 hours.

CAN I DO MY PERSONAL BRANDING SHOOT AT A SPECIFIC LOCATION? DO YOU HAVE A STUDIO?

​During the Complimentary Consultation Call, we can decide on the best location for your photoshoot. This decision is largely based on the message you want to convey and the context in which the images will be used.

DO YOU PROVIDE PERSONAL BRANDING PHOTOGRAPHY FOR TEAMS OR ENTIRE COMPANIES?

​Yes! We usually create tailored packages for groups based on your specific needs. Let us know your details and we’ll happily send you some personalized packages. I understand how busy everybody is, if the brief is to photograph multiple individuals, I will travel to your business and set up my studio, ensuring that the shoot is not only professional, but time efficient.


HOW DO I BOOK A CONSULTATION OR A PHOTO SHOOT?

​I’d love to hear more about your business or your future adventure! Click on the button below to schedule a complimentary consultation call we’ll get back to you as soon as possible!






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